Privacy Policy
Last Updated: 2026
lightupalife.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, pages visited, time spent on pages, and referral source.
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our Site, including clicks, scrolls, and features accessed.
How We Use Information
We use the information we collect for the following purposes:
- Analysing Site usage and performance through analytics tools to improve user experience.
- Tracking affiliate commissions and partner interactions related to casino referrals.
- Sending marketing communications, newsletters, and promotional content (with your consent).
- Responding to your inquiries and providing customer support.
- Detecting, preventing, and addressing fraud, security issues, and technical problems.
- Complying with legal obligations and protecting our legal rights.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. These include:
- Essential Cookies: Required for Site functionality (e.g., session management, security).
- Analytics Cookies: Used to understand Site usage and visitor behaviour.
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and calculate commissions.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information or engaging with their services.
Any data you share directly with third-party operators is governed by their respective privacy policies, not ours.
Your Rights
Under UK and EU data protection law (GDPR and UK GDPR), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data in certain circumstances.
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to certain types of processing, including marketing.
- Right to Withdraw Consent: You can withdraw consent for data processing at any time.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Contact information and correspondence: up to 3 years after last contact.
- Analytics and usage data: up to 26 months.
- Affiliate tracking data: as required for commission settlement and dispute resolution.
- Cookies: as per individual cookie duration settings.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
lightupalife.org.uk
Email: privacy@lightupalife.org.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have violated your privacy rights.